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Marketing & Events Intern

Puppy Picnic Co. | San Diego, CA | January 2024 - May 2024

As a marketing and events intern, I was in charge of developing marketing strategies for Instagram, TikTok, and Pinterest  pitching and creating content on a weekly basis. In addition to social media, I assisted in planning 5+ company events through B2B email communications to secure event vendors and partnerships. Through my role, I effectively increased company awareness, engagement, and overall growth.

  • Pinterest
  • Instagram
  • TikTok

Completely built out and managed the company Pinterest account

Posted 5-10 times weekly highlighting company events and overall brand identity

Utilized SEO and trending tags to target specific customer segments and increase brand awareness

Organically grew monthly viewership on the platform by over 700% within 10 weeks

At biweekly company events, in addition to assisting in the event set-up and layout, I also captured social media content. Through live Instagram story postings, I posted 10-20 live stories during each event. I also gathered content to later create TikTok videos to recap the day.

From my Manager
 

I had the pleasure of working closely with Caitlin during her time as a Marketing Event Planning Intern at Puppy Picnic Co. Caitlin consistently demonstrated her strong work ethic by being a reliable team member who never failed to meet deadlines.

What sets Caitlin apart is her willingness to go above and beyond to ensure tasks are not just completed, but executed exceptionally well. Her proactive approach and attention to detail have greatly contributed to the success of our marketing campaigns and pop-up events.

Beyond her professional skills, Caitlin is a joy to work with. Her positive attitude and collaborative nature would make her an invaluable asset to any team.

I have no doubt that Caitlin will excel in any future endeavors she pursues. I highly recommend her for any marketing or event planning role, as her dedication, reliability, and creativity make her a standout candidate.

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