Caitlin Zink | Petit Pli | Marketing Intern

Marketing Intern

Petit Pli | London, UK | June 2024 - July 2024

In the summer of 2024, I moved abroad to London, UK, after being selected to be a marketing intern for childrenswear company, Petit Pli. During my internship, I undertook the role of producing engaging and diverse digital marketing content across multiple channels. From email newsletters, to blogs, and SEO developed copy for marketing campaigns — I executed content calendars from start to finish. While utlizing CRM and e-commerce systems like Klaviyo and Shopify, I effectively targeted content to Petit Pli's unique market in order to enhance customer engagement and retention.

25+ Blogs Written & Published

10+ Email Campaigns Created

20+ Visual Assets Designed

Email Campaigns

During the 8-week internship, I created and scheduled weekly email newsletters from start to finish: complete with engaging copy and eye-catching visuals.

My email campaigns averaged an open rate of over 50%.

Email campaigns included new product launches, promotion, education & awareness, and seasonal campaign newsletters.

Blog Publications

By using SEO to increase customer awareness, I wrote 25+ blogs that centered on brand identity and lifestyle. Here is a selection of a few of my favorites!

London Summer Activities

Mini Me Foldwear Launch

Behind the Design

Father's Day Blog

How to Style Petit Pli

Emotional Durability

London Art Shows

One Year of Young V&A

Visual Asset Creations

I pitched an idea to create visual style boards so customers could understand how to style the company products. These visuals are a result of this idea, which were subsequently used for branding in email newsletters and as marketing material for the company's pop-up stores in Japan. My visual assets can also be found on the Petit Pli: Japan Instagram.

From my Manager

I had the pleasure of working with Caitlin Zink during her internship at Petit Pli, where she transformed from a novice to an independent project manager, showcasing a level of growth and professionalism that’s truly commendable. Caitlin quickly evolved in her role, tackling diverse projects with a level of competence, organization, and attention to detail that brought immense value to our team.

She’s industrious, a great team player, and has shown remarkable dedication to every task, managing each project with a sense of ownership and focus. Caitlin’s eye for detail and commitment to her work allowed her to produce high-quality results consistently. Over her time with us, she gained a robust understanding of our market’s unique demands, embracing challenges with confidence and taking her work very seriously.

Caitlin’s growth in digital marketing has been impressive, particularly in areas like content writing, CRM, campaign development, SEO, and product marketing. Her ability to develop engaging copy and thoughtfully execute marketing campaigns aligned perfectly with Petit Pli’s mission and audience. She would be an asset to any digital marketing team, and I’m confident she’ll continue to excel and make an impactful contribution wherever she goes.